Home improvement has become one of the fastest-moving lead generation categories we work in. Rising energy costs, an ageing UK housing stock, and growing awareness of solar and battery technology have pushed solar panels, battery storage and window and door replacement firmly into mainstream demand — not just for homeowners looking to cut bills, but for commercial premises looking to do the same at scale.

Why demand is rising

Three trends are driving this shift at the same time. Energy prices remain a persistent concern for households and businesses alike, pushing more people to look seriously at solar generation and battery storage as a way to control costs long term. Government and industry incentives continue to support the transition to renewable and efficient home technology. And a significant proportion of UK housing stock is due for window, door and conservatory upgrades, particularly as energy efficiency standards tighten.

Put together, that means a steady, genuine flow of homeowners and businesses actively researching these products — not a short-term spike, but a sustained shift in buying behaviour.

What makes a genuine home improvement lead

Not all home improvement leads are equal. A lead that converts well typically includes:

• Clear installation intent — the homeowner or business is actively looking to install, not just idly browsing.
• Property and project detail — property type, existing setup (such as whether solar is already installed) and project scope, so your team can qualify and quote faster.
• Documented opt-in consent — a verifiable record that the person agreed to be contacted about this specific product.
• Timely delivery — leads passed on close to the point of interest, not weeks later once it has cooled off.

Solar panels: domestic and commercial

Solar demand spans both residential homeowners looking to cut household energy costs and commercial premises looking to reduce operating costs at scale. We generate leads across both segments, with property and usage data included to help installers prioritise and quote effectively.

Battery storage: standalone and retrofit

Battery storage leads increasingly come from two distinct groups: homeowners adding storage to an existing solar setup, and those installing battery and solar together as a new system. We flag existing solar status on every lead, so you can tailor your pitch to a retrofit or a new-build installation accordingly.

Windows, doors and conservatories

Replacement demand here is driven by a mix of energy efficiency concerns and general home improvement projects. Leads include property type and project scope, helping installers understand the size and nature of the job before the first conversation.

How we deliver these leads

All three product lines — solar, battery storage, and windows & doors — are generated through our own digital brands, verified for genuine opt-in consent, and delivered in real time. You can take leads across all three lines or focus on a single product, with volumes and mix tailored to your business.