About Us
Delivering high-quality leads that convert.
Businessopedia is a specialist customer acquisition and commercial consultancy, helping businesses connect with high-intent customers through intelligent marketing, strategic insight and technology-led solutions.
With more than 20 years of experience across motor finance, commercial finance, debt solutions and regulated financial services, we understand what it takes to build sustainable customer acquisition strategies that deliver measurable commercial results.
Unlike a traditional marketing agency, we work as a commercial partner. We help businesses attract more customers, improve operational performance, optimise technology and maximise the value of every opportunity. Every campaign is built around quality, compliance and long-term success—not short-term wins.
Businessopedia was founded by Damien Jones, whose career spans more than two decades across the legal and financial services sectors.
Damien began his career at the age of 16, joining a law firm straight from school. Starting in an entry-level role answering telephones and opening post, he gained first-hand experience across every department before progressing to become a Cost Draftsman. That journey provided an invaluable understanding of legal operations, customer service and the commercial foundations of successful businesses.
In 2012, Damien co-founded Ashley Howard, one of the UK’s leading claims management businesses of its time, helping consumers reclaim hundreds of millions of pounds during the PPI mis-selling scandal. The business became recognised for its innovative customer acquisition strategies, operational excellence and its ability to manage claims at significant scale throughout one of the UK’s largest consumer redress programmes.
Today, Damien brings that same entrepreneurial mindset and commercial expertise to Businessopedia, helping organisations acquire customers, improve commercial performance and embrace technology to unlock new opportunities.
Although Businessopedia is not authorised or regulated by the Financial Conduct Authority (FCA), compliance is embedded into everything we do. Businessopedia has a full compliance framework and policies in place.
Damien held a Senior Management Function (SMF) under the FCA’s Senior Managers & Certification Regime (SM&CR), providing first-hand experience of operating within one of the UK’s most highly regulated industries at the most senior level of accountability. That experience shapes every campaign we create, ensuring customer journeys, marketing activity and operational processes are designed with governance, consumer protection and regulatory best practice at their core.
We believe sustainable businesses are built through responsible decision-making, not shortcuts. Every strategy we develop is designed with longevity, compliance and commercial performance in mind.
At Businessopedia, we believe the strongest businesses are built on long-term partnerships, not short-term transactions.
We work closely with our partners, taking the time to understand their business, commercial objectives and long-term ambitions. By becoming a trusted extension of their team, we’re able to provide strategic insight, proactive support and solutions that continue to deliver value as their business evolves.
Our relationships are built on honesty, transparency and mutual respect. We communicate openly, deliver on our commitments and remain focused on achieving the best possible outcomes for our partners.
Many of our partners have worked with us for years, not because they have to, but because they value the trust, consistency and results we deliver.
Our objective is simple: to build partnerships that last, creating long-term success for both our partners and Businessopedia.
These three principles define everything we do.
Honesty means giving straightforward advice, setting realistic expectations and always acting in our partners’ best interests.
Transparency means open communication, clear reporting and complete accountability. We believe our partners should always know where they stand and how their campaigns are performing.
Results mean delivering measurable commercial outcomes through intelligent strategy, quality customer acquisition and continual optimisation. We focus on building sustainable success rather than chasing short-term gains.
These values underpin every relationship we build and every decision we make.
Success should never come at the expense of responsibility.
Businessopedia is committed to reducing its environmental impact by offsetting as much of its carbon footprint as possible. We actively support global tree-planting initiatives and other environmental projects, continually looking for ways to operate more sustainably while making a positive contribution to the communities and environments around us.
We believe great businesses are built on trust, integrity and responsibility. Those principles influence every decision we make, every campaign we launch and every partnership we build.
